Green Generation

How do you start a company from scratch, in a faltering economy, and make the Inc. 5000 list of the nation's fastest-growing companies (number 380), the Smart CEO Future 50, and the Washington Business Journal's fastest-growing list (number 11) — all in just five years?

Lots of hard work by Green Generation's (formerly Green Generation Solutions) founders Brad and Debra Dockser, along with a dedicated and creative staff, supported by our comprehensive marketing; a website, logo, tagline, messaging, case studies, and a full-on PR campaign.

GreenGen had a unique approach to the growing green energy retrofit market; with backgrounds in renewables, engineering, and business, they set out to make every energy decision a smarter financial decision for each of their clients. It worked, and we encapsulated that approach in their double-entendre tagline…operate in the green^®. The company's six-step Energy Plan Development Process emphasized iteration, measurement, and refinement to maximize client benefits. We took that theme and created their double-G logo, reminiscent of an infinity sign and depicting GreenGen's successful approach to refining solutions that work, and keep improving, for their clients.

In 2018, after years of rapid growth, Green Generation Solutions rebranded to Green Generation and broke out into five separate branches: Solutions, Ventures, Analytics, Property and Trading. To address the big structural changes, we created a modified logo as well as a logo system for all the branches, as well as redesigning and rebuilding their website.